Casella Family Brands joins our portfolio

Casella Press Release

The appointment brings together three heritage Australian wine brands with one of the country’s leading family-owned premium wine distributors, united by a shared commitment to quality, authenticity and long-term brand building.

The Oatley family’s Australian distribution business, Oatley Fine Wine Merchants, is focused on representing independent, family-owned producers and delivering tailored service to customers across the market. This partnership is expected to unlock significant opportunities by:

• Expanding CFB’s presence in the on-premise sector and the independent retail channel.
• Leveraging Oatley’s strong customer relationships and national distribution scale.
• Enhancing the visibility and relevance of these brands with premium wine consumers.

John Casella, Managing Director, Casella Family Brands, commented on the new partnership, stating: “Partnering with Oatley Fine Wine Merchants marks an exciting new chapter for Peter Lehmann, Morris and Brand’s Laira. Their deep relationships in on-premise and independent retail, combined with their commitment to family-owned producers, make them a natural fit for these iconic Australian brands.

“On-premise and independent wine stores are vital environments for premium wine, as they’re where consumers discover, experience and engage with brands. Strengthening our presence in these channels is a key driver of long-term brand growth.”

Sandy Oatley, Owner of Oatley Fine Wine Merchants said: “We’re proud to welcome these respected brands to our portfolio. Their heritage and quality align strongly with our philosophy, and we look forward to accelerating their growth with our customers across Australia.”

The partnership will also enable CFB to focus its internal resources on driving off-premise growth and core global brands, ensuring the business continues to meet the evolving needs of its customers and consumers.